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You see who bids against you. Vickrey shows what they spend, and what your goal costs now.

Vickrey estimates each named rival's spend on Google Search from your own account. Set a goal. Vickrey prices it and follows it every day.

Overview

What changed this week, your share against your goal, and the rival that moved, with its reason.

Know before anyone asks.

Talara Air

  • Generic Flights

SampleData to 6 October

  • Overview
  • Competitors
  • Market share
  • Campaigns
  • Goals
  • Approvals
  • Activity
  • Data status
  • Settings

Your share of clicks this week

38%range 38% to 39%

Corniche Air moved on 5 October

Spend a day on Generic Flights, this week
1,031 USDrange 991 to 1,071Moved on 5 October
1,284 USDfrom Google AdsBehind your 40% goal
1,301 USDHeld

Corniche Air

Spend up since Monday 5 October

Now
1,031 USD a day range 991 to 1,071
Usual
713 USD a day
How sure
Clear

Without a change, your share falls to 36%. Raising Generic Flights budget to 2,183 USD a day holds 40%.

See the priced change

Competitors

Each named rival's spend a day, by day and this week, against yours, with its range: which rival, how much, since when, and how sure Vickrey is.

Talara Air

  • Generic Flights

SampleData to 6 October

  • Overview
  • Competitors
  • Market share
  • Campaigns
  • Goals
  • Approvals
  • Activity
  • Data status
  • Settings

Corniche Air raised its spend on Generic Flights from 5 October

05001,0001,5002,0009 Sep23 Sep6 OctCorniche Air up toabout 1,031 USD a dayfrom 5 OctoberTalara Air1,254Halden Air1,316Corniche Air1,113
Rival spend is Vickrey's estimate; Talara Air's is read from Google Ads.

Spend a day on Generic Flights, this week

  • Corniche Air1,031 USD a dayrange 991 to 1,071
  • Talara Air1,284 USD a dayfrom Google Ads
  • Halden Air1,301 USD a day
The light band at a bar's end is the range its figure falls in.Rival spend is Vickrey's estimate, with its range; your own is read from Google Ads.

Market share

Who takes the clicks, day by day, with the range each figure falls in.

Talara Air

  • Brand

SampleData to 6 October

  • Overview
  • Competitors
  • Market share
  • Campaigns
  • Goals
  • Approvals
  • Activity
  • Data status
  • Settings

Corniche Air's share of your brand clicks stayed under 3.0% every day

1.5%2.0%2.5%3.0%9 Sep23 Sep4 OctCorniche Air2.1%
The shaded area is the range each day's figure falls in.Vickrey's estimate, with its range.

Campaigns

Every search campaign, this week against the last: spend, cost a click, click share, and where your budget holds it back.

Talara Air

  • Generic Flights

SampleData to 6 October

  • Overview
  • Competitors
  • Market share
  • Campaigns
  • Goals
  • Approvals
  • Activity
  • Data status
  • Settings
Every search campaign, this week against the last
CampaignSpend a dayCost a clickClick shareHeld back by budgetThis week
talara_generic_flights_arGeneric Flights643 USDfrom 6631.30 USDdown 1.9%26%22%Budget holds it back
talara_generic_flights_enGeneric Flights640 USDfrom 6391.30 USDdown 1.5%25%22%Budget holds it back
talara_brand_arBrand466 USDfrom 4550.42 USDdown 2.3%76%1.6%Steady
talara_brand_enBrand476 USDfrom 4480.42 USDdown 2.5%76%1.1%Steady
talara_competitor_halden_enRival Brand237 USDfrom 3481.16 USDdown 19%12%1.7%Steady
talara_route_cai_arRoutes331 USDfrom 3331.16 USDup 1.5%33%20%Budget holds it back
talara_route_del_enRoutes333 USDfrom 3271.16 USDup 1.7%33%20%Budget holds it back
talara_route_lon_enRoutes527 USDfrom 5161.15 USDup 1.9%33%1.5%Steady

Goals

Pick a goal per group of campaigns: share of clicks against named rivals. See its cost, and who gains if you hold back.

"Give us more budget" becomes a plan with a price on it.

Talara Air

  • Generic Flights

SampleData to 6 October

  • Overview
  • Competitors
  • Market share
  • Campaigns
  • Goals
  • Approvals
  • Activity
  • Data status
  • Settings

Holding 40% of clicks costs

1,581 USD a day

297 USD a day more than today, range 256 to 352

Generic Flights: behind your 40% goal this week

Your share of clicks 38% range 38% to 39%Behind your 40% goal

The light band is the range your share falls in.Vickrey's estimate, from Google Ads.

Approvals

Before you press: the rival's move, the cost of doing nothing, how sure and fresh the figures are, and the exact change.

Talara Air

  • Generic Flights

SampleData to 6 October

  • Overview
  • Competitors
  • Market share
  • Campaigns
  • Goals
  • Approvals
  • Activity
  • Data status
  • Settings

Generic Flights budget, a day

Now

1,321 USD

Suggested

2,183 USD

Holds your 40% goal after Corniche Air's push. Inside your limits: a 65% raise, under your largest change of 150%.

Before you press

The rival's move

Corniche Air, about 1,031 USD a day since 5 October (range 991 to 1,071), against a usual 713 USD. How sure: Clear.

The cost of doing nothing

Your share falls from 38% to 36% (range 35% to 37%).

How sure and how fresh

Data to 6 October; click share to 4 October.

Exactly what changes

The shared budget on talara_generic_flights_ar and talara_generic_flights_en, 1,321 USD to 2,183 USD a day. Undo: one press, back to 1,321 USD.

Activity

What was approved, by whom, and its result, on a practice account.

Talara Air

  • Generic Flights

SampleData to 6 October

  • Overview
  • Competitors
  • Market share
  • Campaigns
  • Goals
  • Approvals
  • Activity
  • Data status
  • Settings

Who approved what

Who approved what
7 Oct, 09:00Generic Flights budget, 1,321 USD to 2,183 USD a day You, In practiceRecorded in practice; nothing sent to Google Ads

Data status

What arrived from your account and when, so every figure you act on carries its date.

Talara Air

  • Generic Flights

SampleData to 6 October

  • Overview
  • Competitors
  • Market share
  • Campaigns
  • Goals
  • Approvals
  • Activity
  • Data status
  • Settings
Data read
Friday 24 April to Tuesday 6 October, 166 days
Campaigns read
8 search campaigns in this market
Rival figures on Generic Flights
330, each dated

Sign in and every screen is there, updated daily as your account's data arrives. Coming: ask your own chat assistant for the same figures, read only.