Every client starts with a pilot on its own account.
A pilot runs on your own Google Ads account, on terms agreed in writing before anything starts, so you judge Vickrey on your own rivals and your own searches.
What a pilot holds
- Your own account
- Vickrey reads your history and your reports, on the way in you choose: a read-only user, or reports your team sends with no access.
- Up to five named rivals
- The rivals you name, each with an estimate of its spend on your searches and its range.
- Your goal, every day
- Sign in to see your goal against what happened, by rival, updated daily, with a note when a rival moves.
- Your figures as files
- Download what you see at any time.
- Review calls
- Calls during the pilot to go through what Vickrey found.
- At the end
- You decide whether to carry on. If you stop, your data is deleted, apart from the record of approved changes.
The terms, in writing first.
The pilot's length, the rivals, the market and the groups of campaigns it covers are set in a short agreement before Vickrey reads anything.